Since its release in 2017, Panic-Free Pricing has helped over 2,500 beginning letterers, calligraphers, and artists to feel more confident and ready to profit from their skills!
"You NEED to take this course! You will no longer will get that sick feeling in your stomach because you don’t want to say too much or end up charging too little cause you're just unsure! You will learn that there are so many things that you NEVER thought of that you should be adding to the cost of the job!"
- Karen Driscoll
"Panic-Free Pricing set me up to be successful with my side hustle! This guide gave me the confidence to quote potential clients without feeling like I needed to second guess my thinking. I’m a high school teacher, and I always feel grateful when I encounter excellent teachers. Becca and Joanne showed me the ropes, and I’m forever grateful!"
- Emily Banat
With over 30 years of combined experience in quoting design and lettering projects, we get asked pricing-related questions all.the.time. Which is why we teamed up to bring you the exact pricing resource we wish we had when we started our businesses.
Joanne Lauzon founded inDetail Creative—a studio offering brand + publication design, lettering + illustration, watercolour, and acrylic art—in 1992! Through her Live Your Spirit! workshops, classes, and retreats, Joanne inspires women in her city and around the globe to live joyful lives through creative play.
Becca Courtice launched The Happy Ever Crafter in 2015 after becoming absolutely smitten with calligraphy and lettering. Since then, she's built a following of over 150k aspiring artists all over the world and has grown her business through her fun and approachable teaching style.
PLUS, we've recruited some amazing guest contributors for you, too!
Let's make it easy. Here's a screenshot of the table of contents. Each of these in-depth modules in the ebook comes with video, too!
"The detailed, step-by-step ebook is amazing, but what makes Panic-Free Pricing stand out are the videos that make it all easier to grasp. I love the way everything is divided in little pieces, so that I do not panic (which is what I would usually do!)! This is a must have for anyone wanting to use lettering or calligraphy as their way of income."
- Cristina Castro, Cristel Design - Diseño y Lettering
"Panic-Free Pricing is extremely helpful and resourceful. It's a great guide to give you a sense of what your starting prices should be and what factors to consider in your pricing. I always look back at it before giving a quote to a client!"
- Amna Imam, Laughing Letters
"Panic-Free Pricing is so thorough, answering questions you don't even think to ask, especially as a beginner. It's as if Becca and Joanne are talking right to you. You want to immediately apply everything you learn... AND believe that you can DO THIS!"
- Elizabeth Denniston, Elizabeth Denniston Design