Ready to turn your passion into profit, but completely overwhelmed with how to price your work? 😰

We've got you covered.

Since its release in 2017, Panic-Free Pricing has helped over 4,000 beginning letterers, calligraphers, and artists to feel more confident and ready to profit from their skills!

Inside this course, we get into topics like:

  • Overcoming your fear of charging too much (or too little!)
  • How to price if you’re still a beginner
  • How to deal with “friends & family” discounts
  • How to write an estimate, invoice, and contract (with real examples of our own!)
  • FULL PRICE CHARTS you can reference when quoting jobs, with real minimum charges for specific types of projects like wedding signage, murals, windows, & a ton more
  • Actual photo examples of of our own projects, and what we really charged for them
  • What to say to tricky client questions (and we even give you copy/paste text you can steal and use!)

"You NEED to take this course! You will no longer will get that sick feeling in your stomach because you don’t want to say too much or end up charging too little cause you're just unsure! You will learn that there are so many things that you NEVER thought of that you should be adding to the cost of the job!"

- Karen Driscoll

Here's what you get with your purchase (also see below for the full course module list):

  • Instant lifetime access to the full course on an easy-to-follow platform
  • A 100+ page reference guide (downloadable & printable!) that you can use EVERY time you need to figure out where to start on a quote
  • 2+ hours of video content, broken into pieces to help you work through the whole reference guide
  • Price charts with suggested "minimum starting rates" you can quickly reference
  • Real examples of our work and how much we charged
  • Copy/paste text to help you answer the trickiest client questions
  • Access to the private Facebook group for help with pricing your own projects

    + PLUS access to our 5 Keys to Confident Pricing workshop!

"Panic-Free Pricing set me up to be successful with my side hustle! This guide gave me the confidence to quote potential clients without feeling like I needed to second guess my thinking. Becca and Joanne showed me the ropes, and I’m forever grateful!"

- Emily Banat


  • You've been learning lettering and/or calligraphy for a while, and you're ready to start profiting from your skills
  • You've been approached by someone who wants to hire you, but you have no idea where to even start for giving them a quote
  • You're paralyzed by the thought of messing something up
  • You keep wanting to drop your prices "just to get the job"
  • You just want reassurance that you're pricing according to industry standards
  • You want a quick-reference guide you can go back to every time you quote a job, to make sure you're in the right ballpark

Get started now!


Let's make it easy. Here's a video of the entire table of contents. Each of these in-depth modules in the ebook comes with video, too!

"The detailed, step-by-step ebook is amazing, but what makes Panic-Free Pricing stand out are the videos that make it all easier to grasp. I love the way everything is divided in little pieces, so that I do not panic (which is what I would usually do!)! This is a must have for anyone wanting to use lettering or calligraphy as their way of income."

- Cristina Castro, Cristel Design - Diseño y Lettering

"Panic-Free Pricing is extremely helpful and resourceful. It's a great guide to give you a sense of what your starting prices should be and what factors to consider in your pricing. I always look back at it before giving a quote to a client!"

- Amna Imam, Laughing Letters

Course Curriculum

  Part One: Mindset + Fundamentals
Available in days
days after you enroll
  Part Three: Factors + Considerations
Available in days
days after you enroll
  Part Five: Real Numbers
Available in days
days after you enroll
  Part Seven: The Swipe File
Available in days
days after you enroll
  Part Eight: FAQs
Available in days
days after you enroll
  Part Nine: Resources
Available in days
days after you enroll
  Part Ten: Confidence, Baby!
Available in days
days after you enroll
  A final few words...
Available in days
days after you enroll

About Your Instructors

With over 30 years of combined experience in quoting design and lettering projects, we get asked pricing-related questions all.the.time. Which is why we teamed up to bring you the exact pricing resource we wish we had when we started our businesses.

Joanne T. Lauzon

Joanne founded her creative biz way back in 1992—a studio offering brand + publication design and, since 2014, hand lettering, illustration, watercolour, and mixed media art. Through workshops, classes, and retreats, both local and in her online community, CAMP with JoeGirl, Joanne guides folks around the globe to live joyful lives through creative play. When not immersed in all things creative, Joanne can be found goofing it up on Instagram, groovin’ to her fave songs, enjoying a fireside cocktail, or inflicting some Mom-time upon her two teenage sons.

Becca Courtice

Becca started The Happy Ever Crafter in 2015 after taking a modern calligraphy workshop—hosted by Joanne!—and becoming absolutely obsessed with calligraphy and lettering. Since then, Becca has grown an audience of over 500,000 aspiring artists all over the world and has grown her business exponentially through her simple, fun, and approachable teaching style. Becca is always ready to hit you with a terrible “dad joke” or eye-roll worthy pun. She’s your typical Canadian, playing tons of ice hockey, and has been known to eat multiple bowls of ice cream for breakfast.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
Are refunds available?
Yes! We want to make sure this course is actually helpful for you. If you are not satisfied with the content you receive, we'll work with you to make sure you get what you need, even if that means a full refund in the first 7 days.
Is this applicable if I don't live in North America?
Yes! It's still absolutely applicable to you. This course is about HOW to price your work. We teach you the ins & outs of coming up with your OWN pricing, based on YOUR value. We give minimum "start at" prices in the cheat sheets, so if you're not in a market that has comparable cost of living to North America, you would simply take the advice you've learned and adjust them for your own market.

Get started now!

"Panic-Free Pricing is so thorough, answering questions you don't even think to ask, especially as a beginner. It's as if Becca and Joanne are talking right to you. You want to immediately apply everything you learn... AND believe that you can DO THIS!"

- Elizabeth Denniston, Elizabeth Denniston Design