Since its release in 2017, Panic-Free Pricing has helped over 4,000 beginning letterers, calligraphers, and artists to feel more confident and ready to profit from their skills!
"You NEED to take this course! You will no longer will get that sick feeling in your stomach because you don’t want to say too much or end up charging too little cause you're just unsure! You will learn that there are so many things that you NEVER thought of that you should be adding to the cost of the job!"
- Karen Driscoll
"Panic-Free Pricing set me up to be successful with my side hustle! This guide gave me the confidence to quote potential clients without feeling like I needed to second guess my thinking. Becca and Joanne showed me the ropes, and I’m forever grateful!"
- Emily Banat
"The detailed, step-by-step ebook is amazing, but what makes Panic-Free Pricing stand out are the videos that make it all easier to grasp. I love the way everything is divided in little pieces, so that I do not panic (which is what I would usually do!)! This is a must have for anyone wanting to use lettering or calligraphy as their way of income."
- Cristina Castro, Cristel Design - Diseño y Lettering
"Panic-Free Pricing is extremely helpful and resourceful. It's a great guide to give you a sense of what your starting prices should be and what factors to consider in your pricing. I always look back at it before giving a quote to a client!"
- Amna Imam, Laughing Letters
With over 30 years of combined experience in quoting design and lettering projects, we get asked pricing-related questions all.the.time. Which is why we teamed up to bring you the exact pricing resource we wish we had when we started our businesses.
Joanne T. Lauzon
Joanne founded her creative biz way back in 1992—a studio offering brand + publication design and, since 2014, hand lettering, illustration, watercolour, and mixed media art. Through workshops, classes, and retreats, both local and in her online community, CAMP with JoeGirl, Joanne guides folks around the globe to live joyful lives through creative play. When not immersed in all things creative, Joanne can be found goofing it up on Instagram, groovin’ to her fave songs, enjoying a fireside cocktail, or inflicting some Mom-time upon her two teenage sons.
Becca started The Happy Ever Crafter in 2015 after taking a modern calligraphy workshop—hosted by Joanne!—and becoming absolutely obsessed with calligraphy and lettering. Since then, Becca has grown an audience of over 500,000 aspiring artists all over the world and has grown her business exponentially through her simple, fun, and approachable teaching style. Becca is always ready to hit you with a terrible “dad joke” or eye-roll worthy pun. She’s your typical Canadian, playing tons of ice hockey, and has been known to eat multiple bowls of ice cream for breakfast.
"Panic-Free Pricing is so thorough, answering questions you don't even think to ask, especially as a beginner. It's as if Becca and Joanne are talking right to you. You want to immediately apply everything you learn... AND believe that you can DO THIS!"
- Elizabeth Denniston, Elizabeth Denniston Design